Smarter Data Starts with the Right List
When direct mail underperforms, it’s rarely the format. It’s the audience. Let’s take a closer look at your list.
Direct mail remains one of the most effective channels for response, but only when the audience data is accurate, relevant, and refreshed. Too often, consumer lists are chosen for convenience or cost, even though they come with serious performance tradeoffs.
Is Your List Holding You Back?
Here are a few signs your list might be underperforming:
- It hasn’t been updated recently with NCOA, CASS, or de-duplication
- Audiences are defined only by broad categories like age or location
- It treats all “homeowners” the same—whether they’re in Brooklyn or Boise
Even one of these signals could be costing your campaign more than it earns.
Packed with practical insights and real-world checklist items to help you:
Evaluate list quality before purchase
Avoid the most common pitfalls in list data
Understand which overlays actually move the needle
Want an Expert Opinion?
We offer a free data audit to help agencies evaluate list performance and identify opportunities to improve targeting before your next direct mail campaign launches.
It’s quick, objective, and focused on giving you the insight you need to move forward with confidence.
Availability is limited. Reserve your audit slot today.